Packing It In

Life has changed a lot in the last 50 years. Technologically, we’ve gone from hard-wired telephones and physical communication modes to an unlimited universe of advanced electronic, mobile, and Internet devices. Despite all those technological changes in our lives, perhaps our societal attitudes have evolved even more.

Think of how dramatically our thoughts about gay rights, abortion, drinking and driving, privacy, climate change, public safety and other big ticket issues have been altered over that time.

If you’ve ever watched the television show Mad Men before, you’ll know what I’m talking about. Set in the early 1960s, almost every scene in the program involves someone either a) drinking alcohol b) cheating on their spouses or c) smoking in a venue where it would be prohibited today.

What brought the last point to mind this week was a photo I noticed of a diplomat sitting in the White House with then-President John F. Kennedy back in 1962. Tucked in the very corner of the photo, sitting inconspicuously on a coffee table, is a fancy glass case loaded with cigarettes.

To anyone born in the last 20-30 years, the thought of being able to smoke in the White House, let alone an airplane, movie theatre, doctors’ office, hospital or restaurant, is something totally foreign.

Today, it is not just illegal, it’s also socially unacceptable in many circles. Ostensibly, JFK was a cigar smoker in private and his wife Jackie was a heavy cigarette smoker but, even in 1962, this was not something generally acknowledged in public. However, that certainly didn’t stop the rest of North Americans puffing away wherever they pleased.

According to a 2013 University of Waterloo report on smoking, in 1965, over 62% of Canadian men were smokers and about 50% of all adults in this country smoked, the all-time peak in tobacco usage. Today, just 16% of Canadians are regular smokers and the number continues to fall every single year.

That’s a phenomenal change in less than half a century. Pressure by The Canadian Cancer Society, the Non-Smokers’ Rights Association and a variety of other public and private organizations has led to more and more restrictions on where people can smoke and what age you can buy cigarettes, along with packaging changes and warning notices, plus a whole bunch of other deterrents.

Health concerns have become better known. Workplaces have banned smoking. Governments have systematically bumped up “sin” taxes. The list of hindrances has grown to the point where smokers are not just a tiny minority, they’re ostracized for taking part in an activity that, in addition to being perfectly legal, continues to be a massive source of revenue for government, accounting for over $7 billion in tax revenue annually.

Most politicians wouldn’t be caught dead smoking a cigarette in public, partly because they know their political careers would likely be dead, too. In July 1984, I was working in the Press Gallery on Parliament Hill and found myself at a picnic one Sunday afternoon, chowing down next to Brian Mulroney, who would become Canada’s Prime Minister just two months later. Seeing the writing on the wall, he told me how he’d quit smoking a short time before that, as he realized how difficult being a smoker would be while holding the highest office in the country.

Barack Obama made a similar decision in February 2011 after 30 years of being addicted to the weed. And I’m sure thousands of other politicians made the same commitment, partly for their health, but mostly because it’s become a habit the majority of people not only don’t participate in, but actually frown upon, especially when it comes to the people they elect.

There’s an interesting article in the November 2014 issue of The Walrus by longtime magazine writer Lynn Cunningham about her lifelong attempt to quit smoking, part of which details her spending time in the Mayo Clinic’s Nicotine Dependence Centre.

After 50 years and numerous attempts to rid herself of the habit, nicotine had become a vice she knew she couldn’t overcome without serious help. Serious enough to travel to Rochester, Minnesota and pay $5,500 U.S. for the Mayo’s eight-day cessation program.

Cunningham talks about the lack of residential treatment options for those who simply cannot quit on their own – and the similar lack of public sympathy for cigarette addicts. Unlike other addictions for which there are numerous support groups available, she says reformed smokers rarely have such avenues.

She comments on the fact that many recovering addicts, especially alcoholics, are often chain smokers who don’t even consider smoking an addiction.

And she even talks about how many popular movies have been made about the struggles of quitting alcohol or drugs – when nobody would even think of making a blockbuster about someone who quit smoking.

“Popular culture basically doesn’t acknowledge smoking as a dangerous addiction, nor does it lend it the patina of romantic dissolution that might garner users more sympathy – or better treatment options,” writes Cunningham.

Last week, the Canadian Cancer Society said it is taking the “next logical step” by urging Health Canada to introduce plain packaging for cigarettes, according to a Canadian Press article.

It’s already the law in Australia, where cigarettes have been packaged in plain olive brown wrapping since late December 2012 and cigarette use has fallen sharply since.

The CP story says similar plans are in the works in Ireland, New Zealand, the United Kingdom and France. “Plain packaging is an important and logical next step for Canada to curb tobacco marketing, reduce smoking and save lives,” says Rob Cunningham, a senior policy analyst at the Cancer Society.

As more and more pressure is inflicted on Canada’s remaining smokers to quit the killer weed, it’s amazing to look back at the changes that have taken place since the 1960s. When the Non-Smokers’ Rights Association (NSRA) was formed in 1974, its founders had very modest goals. They hoped to convince a few people that smoking was bad for their health and, in doing so, make them consider the idea of quitting.

As Canada gets closer and closer to being a non-smoking society, the NSRA must look back and marvel at how boldly life has changed in their 40 years of existence. It’s just one example of the ways our lives in this country have evolved, but it’s a profound one.

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Hand Me The Remote

Are you excited about the kick-off of the new fall television season? Or could you care less? When I was a tiny TV watcher many, many years ago, I used to love this time of year. All the new shows starting and barely enough hours in the day to view them all.

Like many people, however, now the new season barely seems like a big deal at all. I emailed a few friends last month with some random magazine list about the Top 25 new network television programs this fall and they both told me they don’t even watch anything on regular television anymore, having switched their allegiances several years ago to specialty channels.

In the ever-evolving world of TV programming, it’s become a huge challenge for the formerly powerful American networks like ABC, NBC, CBS and FOX to bolster their sagging ratings against the formidable competition from outlets like HBO, AMC and Showtime.

Over the past several years, those latter stations have given viewers enticing choices they haven’t had in the past – commercial-free programming, full-length shows that fill most of an hour instead of being chopped up into little bits, and award-winning quality (Breaking Bad, Mad Men, Game of Thrones, etc.) without nearly as much censorship as conventional television.

Plus, with viewers’ ever-shrinking attention spans, most of these stations only produce 12-13 episodes per year and run them every week. Network television airs 22-23 episodes of prime time programs and they’re constantly pre-empted for “special events” or during holidays. They also go on hiatus for months at a time, annoying regular viewers and making it difficult to follow storylines.

It’s no wonder people like my friends have pretty much given up on the old-school television many of us grew up on – and switched to shows that are fresh, new and creative.

Now the television landscape is changing again. With the introduction of Netflix a few years ago, people have a whole new way of watching their favourite programs. If you’re unfamiliar with this service, think of it as a giant video store (remember those?) where you have instant access to thousands of movies and television series.

Rather than having to drag out a DVD or Blu-ray disc (remember those?), you flick on a box and pick out whatever the heck you want to watch. All without even having to move your lazy butt from your La-Z-Boy.

Theoretically, you could watch entire seasons of television programs all in one sitting. And that’s exactly what people are doing. Forget commercials. Forget taking a hiatus whenever the network feels like pulling your favourite show from the air. Forget even having to insert a disc in a machine and waiting for ten seconds while it loads.

Of course, not every program or movie is available on Netflix, so most viewers will continue to fill their plates with a combination of other programming from conventional networks, specialty stations, live sports and other options.

Still, there’s no doubt that Netflix has revolutionized many people’s television viewing habits – just as cable and satellite TV did decades ago, as VCRs (remember those?) did in the 1980s, and as the original specialty stations (including channels like Food Network and HGTV) have done over the last 20 years.

But Netflix hasn’t stopped there. No longer just a re-broadcaster of other networks’ movies and television shows, these feisty folks are now producing their own original programming, including the most recent season of Arrested Development, along with top-notch series like House of Cards and Orange is the New Black.

Not only are they creating some amazing, groundbreaking programs, they’re also doing something unprecedented in the history of television. They’re making entire seasons of new programs available instantly, releasing what used to take months to accumulate all in one moment.

That’s right. You can watch a whole season of these programs continuously. Depending on how much abuse your retinas or your bladders can take, you could be done with an entire season of your favourite new program in less than half-a-day. They call it “binge watching” and it’s not hard to see why.

If you think traditional networks are freaking out about this, you’re right. And they’re not the only ones. The same specialty networks that seemed so hip a few years ago are now wondering how they’re ever going to top this. Why pay for a specialty station to watch a program over several months when Netflix can deliver great shows you can be finished with in just a few hours?

It’s the perfect fit for a society where we don’t like waiting for anything and impatience rules.

Life moves pretty fast. And it won’t be slowing down anytime soon. There’s not much call anymore for waiting or anticipating or dreaming about what’s around the next corner. That next corner is already in the rear-view mirror. Sorry you missed it.

Is that a good thing – or a bad one? Heck if I know. When it comes to television, I’m a graduate from the Luddite School of Idiot Box Viewing. For several years, I lived in a northern town with one measly television station, so my viewing choices were limited to “On” and “Off.” At the time, no one could have even dreamed what the future might hold. Or probably would have cared. But, like everything else in life, things evolve and we adapt. Or we don’t.

Move forward, stand still, live in the past. It’s your choice. Hand me that remote.

 

Guilty Pleasures

We all have them. Chocolate. Soap operas. Romance novels. Ice cream. Trashy reality television shows. Tabloid newspapers. They’re called “guilty pleasures.” Mostly innocuous stuff but, perhaps, not the types of things you’ll readily mention to strangers or casual acquaintances.

One of my personal favourites is detective novels. I used to read a lot of the “classics” like Dashiell Hammett (The Maltese Falcon, The Thin Man series with Nick & Nora Charles) and Raymond Chandler (The Big Sleep, The Long Goodbye).

Over the years, I began enjoying many of the later authors in the genre, which include John D. MacDonald, Robert P. Parker and more recent practitioners such as Robert Crais and Louise Penny, among many others.

But, in my opinion, there’s one particular novelist and one specific “detective” who stand above the rest. The author’s name is Lawrence Block, a Buffalo, New York born writer who’s lived much of his 76 years in New York City and sets many of his novels there.

Block has written several different series, a humourous one about a gentleman burglar named Bernie Rhodenbarr and a more recent one about a hit man called simply “Keller.”

All of the series are entertaining in one way or another, but if Block did nothing else but create one particular character, that would have been fine with me. His name is Matthew Scudder. To say he’s “flawed” would only begin to poke at Scudder’s many issues.

When the series started back in 1976 – nearly 40 years ago – he was an alcoholic, ex-NYPD detective who’d left his wife and two boys. He admits to taking bribes, sleeping with prostitutes, covering up crimes and much more during his time on the force. He makes the decision to quit the NYPD after accidentally killing a young girl when he was off-duty and had been drinking.

The first few novels in the series are good but, other than Scudder’s many less-than-savoury habits, aren’t particularly memorable. Ironically, the whole enterprise really takes off when the character, who now gets by as an unlicensed “detective” who helps out friends for money and lives in a seedy Hell’s Kitchen hotel, wises up and quits boozing, joining Alcoholics Anonymous.

The story goes that, at this point, Block had decided to abandon the series because he didn’t think there was any future in the story of a dry alcoholic. It goes to show that sometimes we’re not the best judges of our own talents. Far from being over, Scudder’s story had really just begun to be told.

Much of the next few novels deals with the reformed drunk’s agonizing attempts to remain sober. You’d think that learning about someone’s efforts to find his next AA meeting or trying to overcome the pull of alcohol everywhere he goes would be pretty dull stuff. On the contrary.   Instead, Block creates one of the most multi-layered, morally-conflicted humans you’re likely to encounter in fiction.

On top of that, he’s some kind of detective. Dogged. Determined. Brilliantly analytical. Able to take the tiniest most insubstantial thread and keep pulling on it with his mind until a twisted, unsolvable case is put to bed. As one of his former coworkers on the police force described him, he’s like a dog with a bone.

But, having created a great character is only part of Lawrence Block’s attraction. He also happens to be a spectacular wordsmith. And he does it with seeming effortlessness, a true sign, in my mind, of a very talented writer.

Much like Chandler or Parker in their prime, his writing is spare, his imagery always on the money. As the New York Times Book Review put it: “Bulls-eye dialogue and laser-image description,” calling his characters “almost real enough to touch.”

I rarely re-read books. Without exaggeration, I can count on one hand the number I’ve read more than once. But, that hand does not include Block. I have read the entire Scudder series, many of them more than once.

And a few years back, I decided to make it my mission to purchase each of the books in order, one or two a year, and take a run at the entire 17-volume series, just to experience the pure joy of the character that Block created so many years ago.

What a pleasure that’s been. I’m only seven books into my journey of rediscovery and I’m loving every minute. I could probably knock off each one in an evening but, instead, I’ll usually take at least a week to pore over every page, savouring the dialogue, reintroducing myself to Scudder and all his acquaintances, and learning to love this amazing, twisted, tormented character all over again.

I’ve never written to an author before, but I’ve often considered dropping Block a note, just to thank him for creating these mini-masterpieces. Maybe he’d appreciate it, as he’s hardly a household name and has never become anything close to being wealthy for his efforts. Or maybe he’s a snooty snob who would be too good to care what others think of him.

I’ll never find out because I never want to spoil the enchantment and the mystery behind both Block and his wondrous creation. Like discovering the secret behind a magic trick or the recipe for a perfect dish, sometimes, it’s just better not knowing.

Approaching the age of 80, it’s hard to know how many years Block still has with us or how many more Scudder novels he has in him. The last one came out in 2011 and he’s only written three in the past 13 years, so the end of the line could be near. That would be heartbreaking news for a devoted fan like me, but all good things end someday.

In the meantime, I intend to savour every moment of this guilty pleasure, taking snack-size pieces of Block’s delectable goodies whenever I hunger for the unmistakable taste of Scudder.             Whatever your guilty pleasure, I hope you get to enjoy it for many years to come, as well. Life’s too serious not to take a few moments every once in awhile just to enjoy it. Grab a piece and take a giant bite whenever you can. Delicious!

 

 

 

 

Deep, Dark Secrets From Advertising Land

In one of my life’s previous incarnations, I worked for many long years in the field of advertising or, as news people like to refer to it, “the dark side.”

Unlike news, which is supposed to be factual, balanced and neutral, advertising is often pretty much the exact opposite. In general, marketing is frequently built on a foundation of hyperbole, half-truths, exaggeration, dubious claims and a host of other not particularly savoury building blocks.

Need proof? Do what I do every month and check out the ‘Selling It’ section of Consumer Reports. You’ll find a showcase of the most devious and deceptive advertisements submitted by readers. Nothing brings a smile to my face like the blatantly absurd marketing methods used by some businesses.

Of course, the smile fades when you realize those same ads are also directed at you, me and hundreds of millions of other North American consumers and that, no doubt, some of us have already been wooed by their outrageous ploys.

After originally being trained as a journalist, I crossed over to the dark side almost three decades ago and discovered, instantly, the fine line that exists being truth and whatever the heck you call some forms of advertising.

Early in my career, I remember talking to a client who sold major appliances. He showed me two refrigerators, a bland white one and another one that was some kind of off-white colour. The price tags on both were the same, but the off-white model had a large sign indicating it was $100 off. Wow!

The retailer asked me which one I’d buy and, being the rookie advertising clown that I was, I pointed to the model that was “on sale.” He laughed at my ignorance, saying they were the same model, but that no one would buy the off-white version, so he had slapped the $100 enticement on it and, voila, naïve consumers were jumping at the chance to pick up the “sale” model. Ka-ching.

Oh, the lessons I learned over the next several decades. Although the idea of “bait and switch” was outlawed years ago in Canada, it still exists to this day. The idea is to advertise a low-priced model of – let’s say – electric cat polishers. Kitty lovers will swamp your store looking for the bargain polisher, only to be told that the retailer is sold out, but that he’ll give you a sweet deal on the “super deluxe” cat polisher. You know, the one that has the bonus bottle of fur enhancer or three extra speeds (fluffy, super fluffy and ultra meow). Ka-ching.

When the government tried to clamp down on the practice by saying you had to have at least one working model of something in stock in order to advertise it, one of my clients actually put locks and chains on their “working models” and, when customers asked for one, they’d claim it would take them at least an hour to find the key to unlock it.

In the meantime, Sammy Sleazeball, their top salesman, would spend the intervening time trying to upsell the customer on the features of the top-of-the-line – let’s say – cordless sandwich assembler. Ka-ching.

And it’s not just local retailers who try pulling the industrial-sized ball of wool over your eyes. It’s the national manufacturers, as well. Recently, I was in a grocery store looking at the tempting selection of bacon (mmmmmm, bacon).

At the same time, another intrepid shopper was loading his cart with $4.00 packages of smoked pork fat (aka bacon), which were “on sale.” Awesome. And not a bad price, right?

So wrong. In case you haven’t noticed, two of the major manufacturers of sizzling breakfast meat (aka bacon) have recently reduced the size of their products from 500 grams to a mere 375, roughly one third less than the original portion. I believe it’s called the ‘new convenient size’ or some such bogusness. I guess it’s convenient because everyone likes to go to the store more often to stock up on stuff, right?

Anyway, do the math. A $4.00 price on the smaller size was exactly the same as the $6.00 price on the standard size sitting next to it in the cooler. So, my bargain-hunting fellow shopper saved himself exactly – let me figure this out – nothing (didn’t even need a calculator to do the math). Ka-ching.

On the bright side, he now has a freezer full of very convenient sized packages of strips-o-piggy (aka bacon), so there’s that.

I could go on all day with dozens and dozens of similar examples. Marketing experts have a million ways to extract hard-earned dollars from your wallet and, at the same time, make you think you just acquired the bargain of the century.

Back in 1958, a fellow by the name of Sy Syms (born Seymour Merinsky) started a discount clothing chain called SYMS Corp in the United States and coined the brilliant phrase, “An educated consumer is our best customer.” Although Syms passed away in 2009, that time-tested piece of advice lives on today.

Along with the phrase, “If a deal seems too good to be true, it probably is,” it shows that you really need to work hard, be skeptical, educate yourself, comparison shop and don’t believe everything you hear before you blindly purchase your next – let’s say – automatic lint baller.

Buyer beware. The dark side awaits.

School’s Out

“No more pencils, no more books, no more teachers’ dirty looks,” the great philosopher Alice Cooper once wrote. A recent experience where I watched a large family in a restaurant spend the majority of their meal cruising their smartphones led me to wonder how students in the digital age are managing to learn in a traditional school environment – when so much of their lives revolve around their electronic devices.

With the question of new teaching methods picking at my brain, I started searching for answers on the Internet. And, as so often happens, I ended up finding out much more than I ever wanted to know in the first place.

In the case of my search for teaching trends in the digital age, I stumbled upon a professor from the UK named Steve Wheeler. The educator recently wrote a three-piece series that commented on yet another article about three new emerging teaching trends. That article was written by Daniel S. Christian, an information technology instructor in Grand Rapids, Michigan. Now you see what I mean about already discovering more than I really wanted to know.

According to his original thesis, Christian said he believes that new teaching methods are being driven directly by the upsurge in online activity and identifies three key changes to support his argument.

The first trend is “a move to opening up learning, making it more accessible and flexible.” Christian says, “The classroom is no longer the unique centre of learning, based on information delivery through a lecture.”

Wheeler comments on Christian’s first trend by saying that this has been happening for at least the last decade. Classroom centred learning may be cost effective in terms of having a teacher deliver lessons in front of the class, allowing the students to reflect on what they might have learned and then testing them afterwards. But, is it still effective? With new technology, Wheeler says, learning can now take place anywhere and, more importantly, at the pace of each individual learner.

Of course, by taking teaching out of the classroom, we’re also introducing a whole series of other issues. As Wheeler asks, “Will there be a divide between learning that continues to rely on traditional learning spaces, compared to learning that takes place largely outside the walls of the traditional classroom? Moreover, if there is such a divide, will it be delineated by its cost effectiveness, its conceptual differences, or its pedagogical impact?”

Christian’s second trend involves “an increased sharing of power between the professor and the learner.” He continues: “This is manifest as a changing professorial role, towards more support and negotiation over content and methods, and a focus on developing and supporting learner autonomy.

“On the student side, this can mean an emphasis on learners supporting each other through new social media, peer assessment, discussion groups, even online study groups but with guidance, support and feedback from content experts.”

Wheeler wonders if teachers will be willing to voluntarily relinquish their position as the sole instructors in the classroom and become “co-learners.” He believes, “Some would feel justified in jealously protecting their positions as acknowledged experts and resist any calls to take a sideways step and let their students lead. Knowledge is power, and holding that position of power can be seductive.”

On the flip side, will students be willing to let their teachers into their personal digital world? “They are intimately familiar with the functionality of their devices, knowing how to use them to connect to, create and organize content. They are adept at connecting to their friends and peers too, but will they be willing to power share with their professors, take on greater autonomy and assume more responsibility to direct their own learning in the future?” wonders Wheeler.

Christian’s final changing trend in teaching centres around “an increased use of technology not only to deliver teaching, but also to support and assist students and to provide new forms of student assessment.”

Wheeler says this issue may be the stickiest of all, because learning and assessment are inseparable in education. Therefore, how do you reconcile digital learning methods with traditional grading systems? Wheelers reasons, “If students are relying increasingly on digital technology to connect them with content, peers and tutors, and to facilitate new, distributed forms of learning, then we should endeavour to assess the learning they achieve in a relevant manner.”

In Wheeler’s own classrooms, he often frees students from the confines of paper-based essays and allows them to submit videos, blogs and other forms of assignments. But how do you grade one form against another? In Wheeler’s case, he tries to determine equivalencies in effort, the sequencing of content and how well his students use the different capabilities of each technology. That’s a long, long way from having students take multiple-choice exams – and one that seems ripe for disagreements.

Whether we agree with Wheeler’s interpretation of Christian’s new trends or not, there can’t be any doubt that the way we teach our children is undergoing an extraordinary change because of the light-speed advancements happening in digital technology.

To return to Alice Cooper’s philosophical treatise on education: “Well, we got no choice/All the girls and boys/Makin’ all that noise/’Cause they found new toys.” New toys, for sure. And we’d better start thinking of more productive ways to make use of those toys if we intend to keep pace with the way we educate our children. If not, Mr. Cooper’s prediction that “School’s out forever” will almost certainly become increasingly true.

 

Back To The Future

Ronald Reagan. It’s been years since I thought about the 40th President of the United States. However, in one of those odd coincidences that happen so frequently in life, I was reminded of Reagan recently after watching an Oscar-nominated movie and reading a popular 2013 novel.

The movie is Dallas Buyers Club, which tells the horrifying story about the outbreak of the AIDS virus in early 1981, coincidentally, the first year of Reagan’s administration. The film details the struggle to identify and treat the first victims of AIDS. It’s a sad, sad story of fear and prejudice and ignorance, some of which was propagated by Reagan himself.

Ostensibly, the President refused to utter the word “AIDS” in any of his speeches until 1985, during his second term in office, despite the fact that it had become an out-of-control epidemic by that time. In 1981, there were just 159 reported cases of the disease. By the time Reagan left office in 1989, nearly 90,000 Americans had already died of AIDS.

As the movie relates, during those first few years, the U.S. government dithered and delayed, eventually setting up blind clinical trials that dying AIDS sufferers would have to wait for a year to start. By then, if they were still living, they would have only a 50/50 chance of being prescribed the untested drug AZT. If they weren’t in that fortunate group who received the drug, they’d get a worthless placebo, instead.

Dallas Buyers Club relates the story of two very different victims, one an emaciated redneck played by Matthew McConaughey (who knew this guy could actually act?) and the other a flamboyant transgender male/female, played superbly by Jared Leto. The unlikely pair of victims join forces to purchase illegal, experimental drugs from various parts of the world, creating their own “cocktails” to help prolong their lives.

The other 80’s touchstone is the novel The Interestings by Meg Wolitzer. The book centres around a group of young people who come of age during the Reagan administration. One part of their lives deals with the sudden appearance of the AIDS virus and its effects on the members of the group, one of whom becomes involved with a victim of the disease.

Twenty-five years after he left office, Ronald Reagan routinely scores near the top in surveys about “Most Admired Presidents” and many still consider him to have had a greater impact on American life than almost any U.S. leader in the 20th century. His supporters point to the restoration of American morale following the Vietnam War, the great wealth accumulated by many, the collapse of the Soviet Union and numerous other touchstones that occurred during his administration.

On the other hand, Reagan’s tenure also saw the national debt soar, relations with Iran and other Muslim countries ruined, a massive build-up of defence spending, the attempted destruction of unions and, of course, the aforementioned devastating effects of Reagan’s inattention to the AIDS virus.

Added to that, in my opinion, there was a transformation of America into a less caring, more fearful, more isolated nation, one that’s only been made worse by subsequent Republican Presidents, including Reagan’s Vice President and successor, George Herbert Walker Bush and Bush’s son, George W.

For those who never supported Reagan, he’s considered a B-list actor (one who co-starred with a chimp in the “classic” Bedtime for Bonzo), an eccentric geezer, and a dunderheaded buffoon who championed absurd projects such as the cartoon-like Star Wars defence program, which would have seen billions or trillions of dollars spent trying to shoot enemy missiles out of the air. It also led to the President’s popular nickname, Ronnie Raygun.

Rather than looking at him like a friendly, doddering old uncle, they see him as a mean-spirited tool of the rich and powerful who gave generously to the wealthy through his failed Reaganomics program, a simplistic economic system that anticipated a trickle down of wealth to the poor and middle class, something that never happened.

Instead, Reagan’s policies sowed the seeds for an America where the rich got richer, the gap between the haves and have-nots widened, mistrust of foreign countries grew and fear became the norm in American life. It also paved the way for creepy characters like the Bushes and Dick Cheney to build on their own wealth and power at the expense of average citizens for much of the last 30 years.

In the movie and book’s descriptions of living with the AIDS virus, Ronald Reagan’s true colours shine brightly. During his tenure, the primary goal in life was to accumulate great wealth, at the same time ostracizing those who were different, promoting fear, buckling under to the religious right and ignoring anyone who didn’t fit into the President’s narrow definition of what it meant to be an “American.”

In Reagan’s United States, the AIDS virus was considered to be God’s punishment for those whose lives didn’t conform to what was considered “normal.” It was a tragic, despicable view that ended up killing tens of thousands, many of whose lives might have been spared if Reagan had kept his eye on the physical health of his country, rather than just its wallets.

A friend reminded me last week of a quote from an unknown source that says, “People were created to be loved. Things were created to be used. The reason why the world is in chaos is because things are being loved and people are being used.” Too true.

Put on as many pairs of rose-coloured glasses as you want. No matter how hard you squint, you can’t hide the fact that this popular president did so little to help average citizens, as well as the weak, the poor, the sick or the challenged. Instead, he promoted the stockpiling of wealth for those who were already well off – at the expense of the people who truly needed his help and compassion. In my mind, that’s nothing to be admired.