Life has changed a lot in the last 50 years. Technologically, we’ve gone from hard-wired telephones and physical communication modes to an unlimited universe of advanced electronic, mobile, and Internet devices. Despite all those technological changes in our lives, perhaps our societal attitudes have evolved even more.
Think of how dramatically our thoughts about gay rights, abortion, drinking and driving, privacy, climate change, public safety and other big ticket issues have been altered over that time.
If you’ve ever watched the television show Mad Men before, you’ll know what I’m talking about. Set in the early 1960s, almost every scene in the program involves someone either a) drinking alcohol b) cheating on their spouses or c) smoking in a venue where it would be prohibited today.
What brought the last point to mind this week was a photo I noticed of a diplomat sitting in the White House with then-President John F. Kennedy back in 1962. Tucked in the very corner of the photo, sitting inconspicuously on a coffee table, is a fancy glass case loaded with cigarettes.
To anyone born in the last 20-30 years, the thought of being able to smoke in the White House, let alone an airplane, movie theatre, doctors’ office, hospital or restaurant, is something totally foreign.
Today, it is not just illegal, it’s also socially unacceptable in many circles. Ostensibly, JFK was a cigar smoker in private and his wife Jackie was a heavy cigarette smoker but, even in 1962, this was not something generally acknowledged in public. However, that certainly didn’t stop the rest of North Americans puffing away wherever they pleased.
According to a 2013 University of Waterloo report on smoking, in 1965, over 62% of Canadian men were smokers and about 50% of all adults in this country smoked, the all-time peak in tobacco usage. Today, just 16% of Canadians are regular smokers and the number continues to fall every single year.
That’s a phenomenal change in less than half a century. Pressure by The Canadian Cancer Society, the Non-Smokers’ Rights Association and a variety of other public and private organizations has led to more and more restrictions on where people can smoke and what age you can buy cigarettes, along with packaging changes and warning notices, plus a whole bunch of other deterrents.
Health concerns have become better known. Workplaces have banned smoking. Governments have systematically bumped up “sin” taxes. The list of hindrances has grown to the point where smokers are not just a tiny minority, they’re ostracized for taking part in an activity that, in addition to being perfectly legal, continues to be a massive source of revenue for government, accounting for over $7 billion in tax revenue annually.
Most politicians wouldn’t be caught dead smoking a cigarette in public, partly because they know their political careers would likely be dead, too. In July 1984, I was working in the Press Gallery on Parliament Hill and found myself at a picnic one Sunday afternoon, chowing down next to Brian Mulroney, who would become Canada’s Prime Minister just two months later. Seeing the writing on the wall, he told me how he’d quit smoking a short time before that, as he realized how difficult being a smoker would be while holding the highest office in the country.
Barack Obama made a similar decision in February 2011 after 30 years of being addicted to the weed. And I’m sure thousands of other politicians made the same commitment, partly for their health, but mostly because it’s become a habit the majority of people not only don’t participate in, but actually frown upon, especially when it comes to the people they elect.
There’s an interesting article in the November 2014 issue of The Walrus by longtime magazine writer Lynn Cunningham about her lifelong attempt to quit smoking, part of which details her spending time in the Mayo Clinic’s Nicotine Dependence Centre.
After 50 years and numerous attempts to rid herself of the habit, nicotine had become a vice she knew she couldn’t overcome without serious help. Serious enough to travel to Rochester, Minnesota and pay $5,500 U.S. for the Mayo’s eight-day cessation program.
Cunningham talks about the lack of residential treatment options for those who simply cannot quit on their own – and the similar lack of public sympathy for cigarette addicts. Unlike other addictions for which there are numerous support groups available, she says reformed smokers rarely have such avenues.
She comments on the fact that many recovering addicts, especially alcoholics, are often chain smokers who don’t even consider smoking an addiction.
And she even talks about how many popular movies have been made about the struggles of quitting alcohol or drugs – when nobody would even think of making a blockbuster about someone who quit smoking.
“Popular culture basically doesn’t acknowledge smoking as a dangerous addiction, nor does it lend it the patina of romantic dissolution that might garner users more sympathy – or better treatment options,” writes Cunningham.
Last week, the Canadian Cancer Society said it is taking the “next logical step” by urging Health Canada to introduce plain packaging for cigarettes, according to a Canadian Press article.
It’s already the law in Australia, where cigarettes have been packaged in plain olive brown wrapping since late December 2012 and cigarette use has fallen sharply since.
The CP story says similar plans are in the works in Ireland, New Zealand, the United Kingdom and France. “Plain packaging is an important and logical next step for Canada to curb tobacco marketing, reduce smoking and save lives,” says Rob Cunningham, a senior policy analyst at the Cancer Society.
As more and more pressure is inflicted on Canada’s remaining smokers to quit the killer weed, it’s amazing to look back at the changes that have taken place since the 1960s. When the Non-Smokers’ Rights Association (NSRA) was formed in 1974, its founders had very modest goals. They hoped to convince a few people that smoking was bad for their health and, in doing so, make them consider the idea of quitting.
As Canada gets closer and closer to being a non-smoking society, the NSRA must look back and marvel at how boldly life has changed in their 40 years of existence. It’s just one example of the ways our lives in this country have evolved, but it’s a profound one.